Product Photography for Ti-GO Bikes #RideAwesome
The Ti-GO AIR - all the bits!
The bikes, apparel and accessories were delivered to my studio and I got to work. A socially distanced product shoot is an interesting experience, keeping a constant channel of communication open was essential - the devil is in the details!
Chris and Sarah from CYCLEme TOTS got in touch - they were launching a new range of bikes and biking apparel for younger riders. My little boy, Teddy, goes to the CYCLEme TOTS riding classes, which he loves, and Sarah had seen the videos and photos I had been sharing on the Facebook page and asked if I would like to produce photos and video for their upcoming launch of Ti-GO BIKES? Yes please!
Ti-GO AIR assembled - blue style
Tech. Tops on a Ghost Mannequin
Ti-GO gloves in three colour ranges
Colour options for the product range were matched in Photoshop using the original design specifications, this maintains a consistency to the look of the apparel - one shot with three colour ranges.
The Ti-GO ONE
The same colour process was used for the bike and accessory shots. All files were PNGs with the background removed, which means the client can upload to their website and choose various colours for their background.
PNG files (with a transparency) usually default to a white background
Client can choose a different colour for the background
Using a Ghost Mannequin enables the inside of a garment to be seen - very useful! Sections of the neck line and shoulders can be removed after the mannequin has been dressed. I got mine from emeDigital - very helpful people - you can find them HERE
Some of the logos placed using Photoshop, then added to garment during manufacture - communication with the client is key!
The gloves and pads were tested to the full as an epic fall followed the huge jump seen above! The bikes and apparel are great, perfectly suited to little riders.
Ti-GO BIKES primary goal as a business is to get kids riding earlier, safer, and with added fun and excitement! Every product in their range has been rigorously tested with the youngest riders to ensure that it has the Ti-GO seal of approval to make each child #rideawesome. To this end I just had to take Teddy out and about …
